We only collect what we need to:
We do not sell your personal information, and we don't use it to serve you ads.
By using Alfie (or by having joined our waitlist before launch), you consent to the uses described here. Using your conversations to improve Alfie is optional and off unless you turn it on in Settings. You can turn it off again at any time without losing any help. This is about improving Alfie ourselves, including training our own models, and it's separate from Anthropic, which doesn't train its AI on your information. You can withdraw consent for optional uses whenever you like (see "Your rights").
Alfie is built never to ask for your passwords, one-time codes, or payment details, and never to walk anyone through anything risky. If a message looks like a scam, Alfie stops and flags it rather than acting on it.
We share personal information only with the service providers who help run Alfie, under agreements that limit how they can use it. These currently include providers such as Supabase (hosting and database), Anthropic (the AI that generates Alfie's replies), Stripe (payments), and a text-messaging provider (to deliver the texts); our pre-launch waitlist form was handled by Formspree. We may add or change providers as Alfie grows, and will keep this list current.
How the AI sees your information. Alfie's replies are written by an AI model from Anthropic. To answer a message, we send Anthropic that message, the recent conversation, your household's device list (names, makes, models, purchase and warranty dates, and the service number on file), any notes your family added about a device, and the first name of the family member Alfie can hand off to. When you photograph a device, label or receipt to add it, we send those photos to Anthropic so it can read the details, and if someone texts Alfie a photo while asking for help, that photo goes to Anthropic too. We don't send your email, your password or your payment details. Under its commercial terms, Anthropic doesn't use this information to train its AI models, and deletes it within 30 days, except a message its automated safety systems flag as breaking its usage rules, which it may keep for up to two years.
We may also disclose information if the law requires it, or to protect the safety of a person or of the service.
Our main database and file storage are in Canada (Montréal, on Amazon Web Services, run for us by Supabase). That's where your account, your household's devices, photos and receipts, and your conversation history are kept.
Some of the companies that help run Alfie process information outside Canada, mainly in the United States:
Some processing of requests (not storage) may also run on servers near you, which can include the United States. When information is handled in another country, it's subject to the laws there, including lawful access by courts and authorities.
We keep your information while your account is active and for as long as we need it to provide the service. When you delete your account, we delete your personal data, except limited records we must keep for legal or billing reasons. Devices that belong to the whole home, with their photos and receipts, stay with the home while other people still live there. We're still finalising exact retention periods and will keep this policy current as we do.
Under PIPEDA, you can:
To make a request, email aryamankdeora@gmail.com. We'll respond within 30 days, as PIPEDA requires.
We use reasonable technical and organisational safeguards to protect your information. No service can promise perfect security, but if a breach happens that creates a real risk of harm to you, we'll notify you and the Office of the Privacy Commissioner of Canada as the law requires.
If you joined our waitlist, we may email you about Alfie's launch and progress. Every email includes an unsubscribe link, and you can opt out at any time.
Alfie is for adults and the households they set up. It isn't directed to children under 18, and we don't knowingly collect their information.
We'll update this policy as Alfie grows, and post the new version here with a new date. If a change is significant, we'll let you know.
The person accountable for your privacy at Alfie is Aryaman Deora. For any question or request, email aryamankdeora@gmail.com. If you're not satisfied with how we've handled a concern, you can contact the Office of the Privacy Commissioner of Canada.